About Us

Why We Shake Things Up

We believe in a world where better drinks mean better moments.

Not just cocktails that taste great, but creations that feel effortless, inclusive, and memorable. We’re here to take away complexity, not character. We’re here to make bold taste simpler, healthier, and more fun, without losing the magic.

Because when drinks are done right, connection flows.

Moat

The Swiss Standard

The Swiss Standard is pure quality and precision, where luxury meets perfection, and compromises are left outside the country. This is our Philosophy, our Standards.

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Why?

Why We Create

We believe drinks bring people together.

A great cocktail isn’t just about taste — it’s about connection, joy, and ease. We build products that help people create unforgettable moments, effortlessly.

How We Create

We focus on taste, balance, and functionality, leaving compromises out of our doors.

Every product is crafted to perform with bar-grade precision, and designed to fit your life, your style, and your values. Always made with care, intention, and a splash of curiosity.

Our Creations

– Ready 2 Shake Cocktails – Bartender-grade. Sugar-free. Two servings per bottle.

– 0.0% Ready 2 Shake Mocktails – Full flavor. Zero alcohol. Vitamin enriched.

– Bag in Box Cocktails – Volume and performance for pros and party people.

– Bar Ingredients 3.0 – Zero-calorie syrups, citrus replacements, and smart mixers.

– NOSS Sugar-Free Liqueurs – Premium, sugar-free, and ready to reinvent your pour.

– Evil Juice Hot Sauces – Bold, balanced, and Swiss-crafted with real heat.

– Custom Projects & Startup Support – From recipes to full launches, we help ideas grow.

The Cocktails

Where?

Made in Switzerland

We work with local partners and state-of-the-art methods to ensure consistency, quality, and innovation. From flavor design to production, everything is refined to Swiss standards (which is to say, very seriously).

The Founder

Follow Alessandro’s extraordinary story, from crafting cocktails at house parties in Udine to mastering mixology across London, Sydney, and Zurich. Discover how his global experience and innovation in bartending culminated in the creation of The Swiss Standard, a brand merging Swiss precision with bar-quality RTD cocktails.

His Full Life