The Swiss Standard
Alessandro Scire CalabrisottoShare
The Swiss Standard: Redefining Luxury and Precision in Cocktails
At The Swiss Standard, we are more than just a ready-to-drink cocktail brand—we are a philosophy, a seal of uncompromising quality, and a celebration of the art of mixology. Our name reflects our commitment to embodying the best Switzerland has to offer: precision, luxury, and excellence.
The Matterhorn, proudly featured in our logo, is more than a design element. It’s a symbol of the highest standards, just as the Matterhorn itself stands as the tallest peak in Switzerland. This iconic mountain represents our aspiration to reach the pinnacle of quality and innovation in every bottle we craft.
Our logo also serves as a seal of trust and quality, echoing the precision and attention to detail that Swiss craftsmanship is known for. The five stars in the design are not just decorative—they symbolize the minimum standard we set for every product we deliver. At The Swiss Standard, we believe our customers deserve nothing less than perfection.
Crafted for Those Who Demand More
Our brand was born from the idea that convenience and quality should never be mutually exclusive. We’ve redefined ready-to-drink (RTD) cocktails by merging artisanal craftsmanship with the practicality that modern life demands.
Every Swiss Standard cocktail is crafted with the finest ingredients, balanced to perfection, and rigorously tested to ensure consistency and flavor that rivals the world’s best bars. We are uncompromising in our pursuit of excellence because we believe every sip should be an experience.
A Philosophy Rooted in Precision and Innovation
Switzerland’s reputation for precision is embedded in everything we do. Whether it’s creating bold flavor profiles, designing innovative functional cocktails enriched with vitamins, or ensuring our packaging is sustainable, we strive to exceed expectations at every turn.
Our handcrafted RTD cocktails are a testament to this philosophy. From timeless classics like the Negroni to modern creations that surprise and delight, we push the boundaries of traditional mixology. But our innovation doesn’t stop at taste—we’ve also added functional benefits, giving our cocktails a health-conscious edge without sacrificing the luxurious experience.
The Vision Behind the Brand
Our founder, Alessandro, embodies the spirit of The Swiss Standard. With a passion for mixology that took him across the globe, he immersed himself in the world of cocktail bartending to master his craft. Alessandro’s vision was simple: to bring the creativity and quality of experimental mixology into the hands of people everywhere, allowing them to enjoy bar-quality cocktails without compromise.
His personal commitment to precision and passion for pushing boundaries are what drive our company forward. It’s this dedication that ensures every bottle we produce reflects not only the spirit of Swiss craftsmanship but also the joy of celebrating life’s moments—big or small.
Why the Swiss Standard Matters
Our name, logo, and every element of our brand serve as a promise to our customers: a promise of uncompromising quality, luxury, and innovation. When you choose The Swiss Standard, you’re not just choosing a cocktail; you’re choosing a lifestyle defined by excellence and the joy of living well.
Raise your standards. Celebrate life. Experience The Swiss Standard.