
From Participant to Sponsor – The Swiss Standard Joins Startup Weekend Zurich
Alessandro Scire CalabrisottoShare
Exactly six months ago, I walked into Startup Weekend Zurich as a participant—full of ideas, ambition, and curiosity (though not yet with The Swiss Standard). The energy, collaboration, and startup intensity of that weekend planted powerful seeds.
Fast-forward to today, and I’m proud to announce that The Swiss Standard will return to Startup Weekend Switzerland, not as a competitor, but as a sponsor.
https://startupweekendzurich.ch
📍 Event: Startup Weekend Zurich
📅 Date: Friday, May 30th, 2025
📌 Role: Sponsor & Speaker
This Friday, I’ll be opening the event with a 15-minute pitch presentation, telling the story of The Swiss Standard—from my home lab to becoming a premium-ready-to-drink cocktail brand shaking up the beverage industry.
Even better? We’re fueling the night with our cocktails. Yes—our Ready 2 Shake Cocktails & Mocktails will be served throughout the weekend, keeping participants inspired, connected, and refreshed while they build the next big ideas.
For us, this isn’t just a branding opportunity—it’s a full-circle moment. It reflects how far a founder can go in six months with vision, hard work, and the right ecosystem.
Let’s toast to new ideas, shared energy, and bold beginnings.
See you at Startup Weekend Zurich.
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The Swiss Standard
Love Yourself. Drink Better. Build Bold.