From Participant to Sponsor – The Swiss Standard Joins Startup Weekend Zurich

From Participant to Sponsor – The Swiss Standard Joins Startup Weekend Zurich

Alessandro Scire Calabrisotto

Exactly six months ago, I walked into Startup Weekend Zurich as a participant—full of ideas, ambition, and curiosity (though not yet with The Swiss Standard). The energy, collaboration, and startup intensity of that weekend planted powerful seeds.

Fast-forward to today, and I’m proud to announce that The Swiss Standard will return to Startup Weekend Switzerland, not as a competitor, but as a sponsor.

https://startupweekendzurich.ch

📍 Event: Startup Weekend Zurich
📅 Date: Friday, May 30th, 2025
📌 Role: Sponsor & Speaker

This Friday, I’ll be opening the event with a 15-minute pitch presentation, telling the story of The Swiss Standard—from my home lab to becoming a premium-ready-to-drink cocktail brand shaking up the beverage industry.

Even better? We’re fueling the night with our cocktails. Yes—our Ready 2 Shake Cocktails & Mocktails will be served throughout the weekend, keeping participants inspired, connected, and refreshed while they build the next big ideas.

For us, this isn’t just a branding opportunity—it’s a full-circle moment. It reflects how far a founder can go in six months with vision, hard work, and the right ecosystem.

Let’s toast to new ideas, shared energy, and bold beginnings.
See you at Startup Weekend Zurich.

The Swiss Standard
Love Yourself. Drink Better. Build Bold.

Back to blog