Feasibility Secured: New Ready 2 Shake Cocktails Are Coming

Alessandro Scire Calabrisotto

After three intense strategy meetings, we have successfully completed the feasibility phase for our upcoming Ready 2 Shake product launches. These crucial discussions with our brewery partner focused on ensuring maximum execution quality, refining production techniques, and securing the best possible ingredients to maintain the high standards of The Swiss Standard.

Innovation meets precision as we move forward with new cocktail creations designed to elevate the drinking experience. Every step, from formulation to bottling, has been meticulously planned to deliver bar-quality cocktails straight from the bottle.

With feasibility now locked in, we are entering the next stage—production and testing—before unveiling these groundbreaking drinks. Stay tuned for updates as we get closer to launch. The future of Swiss mixology is about to take a bold leap forward.

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