Julie Reiner
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Julie Reiner is a distinguished figure in the cocktail industry, celebrated for her innovative approach to mixology and her role in revitalizing the New York City bar scene. Born and raised in Hawaii, Reiner's early exposure to fresh, tropical ingredients profoundly influenced her cocktail philosophy, emphasizing the use of high-quality, seasonal components.
Early Career and Move to New York
Reiner began her bartending career in San Francisco, where she honed her skills and developed a passion for crafting unique cocktails. In 1998, she relocated to New York City, a move that would mark the beginning of her significant impact on the city's cocktail culture. She initially worked at C3, a bar in the Washington Square Hotel, where her innovative drinks garnered attention and set the stage for her future ventures.
Pioneering Establishments
In 2003, Reiner co-founded the Flatiron Lounge, a bar that played a pivotal role in the resurgence of classic cocktails in New York City. The establishment was renowned for its Art Deco ambiance and a menu that paid homage to vintage cocktails, setting a new standard for the city's bar scene. Following this success, she collaborated with Audrey Saunders to open Pegu Club in 2005, further cementing her influence in the industry.
Reiner's ventures continued with the opening of Clover Club in Brooklyn in 2008, a bar that has received numerous accolades, including being named Best American Cocktail Bar at the Tales of the Cocktail Spirited Awards in 2013. In 2015, she partnered with Ivy Mix to launch Leyenda, a pan-Latin cocktail bar that celebrates the spirits and flavors of Latin America.
Mentorship and Advocacy
Beyond her establishments, Reiner is recognized for her mentorship and advocacy within the bartending community. She has been instrumental in training and supporting many female bartenders, promoting diversity and inclusion in the industry. Her efforts have inspired a new generation of mixologists and have contributed to a more inclusive cocktail culture.
Publications and Media
In 2015, Reiner authored "The Craft Cocktail Party: Delicious Drinks for Every Occasion," a book that offers insights into creating exceptional cocktails at home. Her expertise has been featured in various publications, including The New York Times, Food & Wine, and Imbibe Magazine. Additionally, she has appeared on television programs, sharing her knowledge and passion for mixology with a broader audience.
Recent Endeavors
In 2020, Reiner co-launched Social Hour Cocktails, a line of canned cocktails that bring bar-quality drinks to consumers at home. This venture reflects her commitment to innovation and adapting to changing market trends. In 2022, she received the Helen David Lifetime Achievement Award from the Tales of the Cocktail Foundation, recognizing her significant contributions to the industry.
Legacy and Impact
Julie Reiner's career is marked by a dedication to quality, innovation, and mentorship. Her influence extends beyond her establishments, shaping the cocktail culture in New York City and inspiring bartenders worldwide. Through her work, she has elevated the craft of mixology and continues to be a leading figure in the industry.
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